Market Entry and Brand Establishment

With leisure, retail and hospitality being some of the most diverse and rapidly changing industries across the world, only the best brands survive.

For a brand first entering a new market, whether a start-up or internationally recognised, a properly researched market-entry strategy is vital to staying afloat in what is likely to be a challenging environment. At Eagles Spearing, we work with both brand owners and retail organisations to create a platform for successful market entry, guiding our clients through:

• Brand/concept feasibility and research
• Business planning and financial modelling
• Strategy and planning
• Franchise / partnership introductions and negotiations
• Brand registration
• Channel strategy
• Property selection
• Site acquisition
• Design and construction management
• Project management
• Procurement and supply chain

• Marketing and communications
• Business support infrastructure

With an extremely detailed plan required, we offer an independent and expert outlook on each market. Our integrated team offers implementation of any brand establishment plan, with the ability to lead clients from day one to long-term success, delivering exceptional results along the way.